How Can Photos Help Me Get Bookings?

Photos give guests their first impression of your land. It’s their opportunity to do some “window shopping” and it’s your chance to set expectations and help them visualize a trip to your property. Once they can visualize their experience, they will be more likely to book your land and services. 

Two easy guidelines to follow when choosing the right images for your land are:

Shoot for quality.

The quality of the photos matters. High-resolution images present larger, clean pictures that allow guests to fully grasp your land so that they trust what they are booking.

While your listing can be published with as few as two photos, your chances of getting booked are much higher if you add more. At a minimum, we suggest adding 6 or more landscape-oriented photos that are larger than 600 pixels wide, so they look great on both desktop and mobile views. You can achieve this on today’s iPhone or Android devices.  

Order your photos. 

This is your chance to design a visual map within your photography section that will inspire guests to understand the layout and amenities of your land. A primary photo lineup that many Landowners have found successful looks something like this:

• Cover photo
• A photo that broadly represents your land. This could be an aerial shot or the most iconic shot of your property.
• Action shots
• Everyone wants to see the wildlife of your land. Try to capture some shots.
• Raw land characteristics
• Do you have a river-bottom or a forest or cornfields? If so, try to show all the great characteristics of your land. 
• Lodging (if applicable)
• Do you provide lodging? If so, show some photos of what the guests can expect.